Sign Here Signs was commissioned by Coles Supermarkets to design, construct and install signage at the first Coles Local store in Western Australia.
Our team of signage experts worked with the Coles Marketing Team and the builder to develop signage for the Coles Local flagship store. This meant ensuring branding remained consistent across all signage, and of course, making sure the signage was meticulously fabricated and installed.
The project was completed on time and on budget, with a few interesting challenges we were happy to step up to. Here’s a full rundown on what the project involved.
Scope of works
We worked alongside a local Western Australian artist to create a large mural, which was featured on the walls of the store, and its pillars. This meant manufacturing more than 400m2 of vinyl print, which was carefully installed by our team.
Vinyl was also used to wrap internal pillars, which is not a request we commonly receive from clients. However, our vinyl installation pros were more than capable of handling the job.
A large 3.65 metre curved fabricated lightbox was constructed by our crew, and installed on the external wall of the Coles Local building. We also designed and constructed additional external lightboxes. These were internally illuminated, and featured plastic fabricated letters, as well as traditional push through elements.
Our team also used traditional signwriting methods to develop a Click and Collect wall sign, which was installed on the outside of the building for shoppers looking to park and collect their groceries. Finally, we completed new wayfinding signage for the centre, which included signage for new tenants, and the gantries (located above the entrances to the parking lots).
Getting the job done
The entire manufacturing process took six weeks to complete. We had to work fast in order to get the vinyl printed, as we were only supplied with artwork two days before installation was scheduled to take place. The volume of vinyl required meant printing would take over a week, so we worked in shifts to get the job done.
Our inhouse team worked on fabricating prints during the day, and our nightshift team installed them at night. We also had one team working nightshift for a week and two teams working during the day to install all of the statutory signage, as well as lightboxes and wayfinding signage.
Our team was led by a project manager and managing director, as well as an installation crew, including an in-house electrician, in-house spray painter, two sign writers and sheet metal workers. An administrative team also worked behind the scenes to ensure everything ran smoothly.
The majority of our signage experts are in-house, which means we have many talented trades people, installation professionals, technicians and support crew, who work together seamlessly to make sure projects are delivered on time, on budget and to spec.
Keeping the branding a secret
The Coles Local store is designed to be a small format supermarket, with a focus on artisanal products from local WA suppliers and farmers. The Mary Street Bakery, Fremantle Coffee Roasters and Dirty Clean Foods are just some of the local legends stocked on the store’s shelves.
The supermarket is the first of its kind in Western Australia, and as such, secrecy surrounding the brand was important. Our team needed to make sure the new branding was not revealed until the grand opening, which meant keeping it concealed while transporting and installing the signage.
That’s a wrap!
We’re proud of the work our team completed on the Coles Local supermarket in South Perth, and enjoyed working with the marketing team at Coles, as well as the builder, and the local artist who created the incredible mural.
If you’d like more information on how we can help you design, manufacture and install signage at your business, please get in touch.
