How do I create a custom sign for my business?

These five tips are designed to help you find a custom sign solution that matches your business needs, as well as your branding and budget. If you’re not sure where to start, we can provide you with recommendations that will guide you in the right direction.

In the meantime, here are our five top tips for creating a custom sign for your business.

Paying the extra money for a professional designer to develop artwork for your custom sign is well worth the investment. A sign designer understands how to size and position information, so it can be seen and understood. And, they know how to effectively incorporate your branding, so it looks professional.

Spacing and sizing is especially important when it comes to designing a custom sign. If the name of your business is too small, passers-by may not notice it, and customers will find it difficult to locate. The designer can also advise on the most effective way to convey information, so your signage has maximum impact.

This may sound obvious, but sourcing a sign maker who uses quality materials will ensure your custom sign lasts for years to come. As a result, you’ll spend less over the long term, replacing worn out or broken signage. This is especially important when it comes to outdoor signage, as harsh Aussie conditions can cause signs to fade.

Quality materials are important regardless of the style of custom sign you’re looking to invest in. Digital signage, illuminated signs, pylon signs, vinyl and every kind of signage should be manufactured using high quality materials that are durable and hard wearing.

It may seem simple to install a custom sign on your own, or to ask your handy friend to do the job, but there are plenty of issues that can arise along the way. A professional sign installer knows how to install a sign safely, which is especially important for larger signage, or signs that hang over public areas.

A professional sign installer also knows where a sign should be placed for maximum exposure and impact. Now that you’ve spent time and money having custom signs designed and manufactured, there’s no point having them inadvertently hidden away, or located in a spot that is difficult to see. A good sign installer will make sure this never happens.

When you’re thinking about what kind of custom signs you need, consider the experience of people who visit your business. Ideally, you want potential customers to easily find what they’re looking for – whether that’s an item in aisle three, information on where to sign in, or signage that tells a story about your business.

Signage not only assists people with navigating your business easily, without stress, it also tells a story about your brand, and what you stand for. Getting an idea of how you want your signage to work, as a whole, will help you determine what custom signs you need.

Knowing what your custom sign budget is will help you make smart choices about signage for your business. Perhaps you love the idea of digital signage, but can’t afford a giant backwall screen and multiple digital displays throughout the store. Instead, you could have one digital sign on entry, and stylish, traditional signage located elsewhere.

There are plenty of compromises that can be made, which ensure you get effective and striking custom signs, that don’t break your budget. A good sign company will guide you towards options that suit your requirements and your bottom line.