What do you put on digital signage?

Digital signage not only looks sophisticated and professional, it allows business owners to broadcast important information, which can be easily replaced or rotated. This can be done without having to fork out for new signage, every time a new special, product, service or announcement needs to be made.

Digital signage is incredibly eye-catching, which means customers are more likely to notice the information you’re looking to convey. Today, we’re unpacking five different ways digital signage can be used to benefit your business.

Restaurants, retail stores and other businesses with walk-in customers often use digital signage to advertise specials, and information relating to products and services. For example, two-for-one deals or advertising about a new featured product.

Digital signage is ideal for this kind of advertising, as it can be easily changed up when the special in question needs to be updated. This kind of marketing is highly responsive, and enables retailers and business owners to advertise happy hour specials, holiday deals and other time sensitive sales information.

More and more buildings use digital signage to deliver wayfinding information, which helps people find the correct room or floor. This is a great solution for larger operations, as room information can be easily updated on the screen.

Before digital signage was around, brand new signage had to be manufactured and installed, every time a new tenant came into a commercial building. These days, it’s as simple as amending tenant information on software that connects to the digital sign, which updates instantly for people to see.

Digital signage is a great medium for sharing vital information with your clients – like updates on opening hours, protocols and health and safety information. Important notifications can easily be changed day-to-day on a digital sign, which means customer expectations are efficiently managed.

Many shopping centres and businesses use digital signage to display COVID check-in QR codes, and other information relating to COVID protocols. These can be easily updated, which is useful, given COVID protocols are known to change rapidly in response to new cases and information.

Using digital signage to showcase user-generated content tells people you listen to what your customers have to say. It’s also an easy and effective way to source engaging content, as user-generated content can easily be pulled from social media platforms and online review sites.

Apps such as Wall.io enable you to access and showcase user-generated content, while also moderating it. When sourcing user-generated content moderation is key, as you don’t want negative reviews or inappropriate material surfacing on signage instore. Luckily, these apps make moderation easy to navigate.

Video content has become a popular form of advertising over the past decade, and for good reason. Studies show video marketing content results in greater engagement with consumers, and return on investment. So, it makes sense to use this style of content on your digital signage.

Video content can easily be sourced from YouTube, or other video sharing sites, or custom create your own video content. There are plenty of great video content creator apps available online, which enable business owners to prepare professional looking videos featuring infographics and other elements in interesting ways.